IS YOUR BRAIN HEATED UP PREPARING FOR LAUNCH?

Get More Signups For Your Product Right On DAY 1.

Here to help you cover all that is required for a seamless launch. Get the playbook to

  • identify your audience to reach them
  • create all essential assets for great CX
  • plan & execute your strategy comprehensively

AS SEEN ON

Any of this sound familiar?

The best way to save more money is by going out to the market quickly!

  • Shoestring timelines
  • Unprecedented urgency in execution of strategies
  • Early customers aren't motivated to use our product.
  • Misplaced perfection
  • Often felt, 'could have been better if I had more time'
  • Lower traction than targeted, and too many support issues.

If so, just know I’ve been there and you’re not alone...

I WAS ALWAYS STRUGGLING WITH

the timeline we growth hackers get, when it comes to product launch.

This is actually a usual thing. Not blaming the product managers or the CEOs here. By the time everything is ready, a lot of spends would have been done.

The success of a business is speculative until it is tested for product-market fit, and the only way to do it is by going to market quickly.

UNTIL I DISCOVERED A WAY OUT

to ensure nothing is missed out as we prepare for launch.

Despite making a comprehensive checklist, we'd end up missing a few things. Some of those few might have been a critical miss too.

WHICH IS WHY I CREATED THIS PROGRAM

Easy to understand, chronological action plan for you to seamlessly launch your product.

Often people tend to use the word Go To Market and Launch interchangeably.

Here is some more insight. If you are presenting something to the world for the first time, it is called the launch; and if you are either reaching out to a new demographic or with something new on an already existing business offering, the outreach methodology is called the Go To Market strategy!

Here’s what’s inside

Have trifurcated the modules into three phases for easy learning!

Module 1

Get all the basic narratives set for your brand and the product. Learn about the competition, your customers, and position your brand.

Module 2

Prepare and be ready to welcome your customers with all the necessary resources to use your product seamlessly. Set all processes right!

Module 3

Plan your launch date, and get ready with all the collaterals for marketing & outreach. Also, backdate based on all the pending sprint backlogs.

The complete curriculum

Sneak peek into what is covered inside the cohort!

Introduction
  • Huddle with the instructor
  • Curriculum structure
  • Briefing about the workshop style
  • Disclaimers
  • Resource Materials
Planning Phase
  • Identify your target audience
  • Competitor analysis
  • Market research
  • Brand positioning
  • Community building
  • Development of your pitch
  • Private beta - dos & don'ts
Development Phase
  • Showing up in forums
  • Customer support
  • Feature requests
  • Technical documentation
  • Video creation & production
  • Developing your PR strategy
  • Implementation of beta users' feedback
  • Identification of marketing channels
Deployment Phase
  • Types of launches
  • Launch planning
  • Branding guidelines
  • Developing all materials for the launch
  • Implementation of marketing operations - SOPs
  • Lead generation and nurturing
BONUS
  • Sales funnelling
  • Mid-funnel engagement
  • What is pre-sales
  • Customer success
  • Business operations - tools & guidelines
  • Compliances & mandates

$ALE$QUALIFYD

Three-day quickfire workshop to help you prepare for launch in three weeks.

“Balaji carries us like a friendly coach with simple steps to adopt and practice.”

-- Devarajan Chinnusamy, Chairman, URC Group

“One thing that’s great about Balaji is his depth of knowledge across various industries.”

-- Sathya Narayanan, Digital Influencer

“Wonderful insights and a must read for small businesses that are scaling up!.”

-- Sriram Srivathsan, Product Marketer

HERE’S WHAT YOU’ll GET

  • Audience analysis toolkit (worth ₹499)
  • Market research workbook (worth ₹1999)
  • Complete list of beta sites (worth ₹999)
  • Pitch deck development (worth ₹19,999)
  • Customer support toolkit (worth ₹4999)
  • Technical documentation kit (worth ₹7999)
  • PR strategy kit (worth ₹4999)
  • GTM calendar (worth ₹399)
  • Free Bonus: Marketing operations SOPs and toolkits (worth ₹14,999)
  • Free Bonus: Sales and business development toolkit (worth ₹19.999)

Total Value: ₹76,890

Today's Price: Only ₹2121

13
hours
:
58
minutes
:
44
seconds

Who is this for?

This works for you too, no matter what business you're in

SaaS Founders

Product Owners

Marketing Mavens

Consultants

Ops Managers

Digital Influencers

Project Heads

Content Creators

Agency Owners

DON'T FIND THE COHORT RELEVANT?

There’s zero risk for you with our 100% money back guarantee

Just send a simple email within 7 days asking for a refund. No questions would be asked!

ABOUT THE PRESENTER

I'm Balaji Vijayaraghavan

Here to handhold two kinds of companies - one that is planning to launch, and the other in a certain situation that requires a bailout. Helping you thrive in high-tension scenarios. Focuses only on B2B SaaS for now!

  • 13+ years of hands-on experience
  • Associated with 15+ startups
  • Catalysed the launch of 40+ products

COLLABORATIVE LEARNING PLATFORM


Unique learning & implementation solutions for startups to Go To Market.

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