வணக்கம், B2B & SaaS மக்களே!!!

காணொளியை பாருங்கள்!

-- பாலாஜி, தலைமை இயக்குநர்.

Launchக்கு மண்ட காயாம இருக்கணுமா?

மூண்று வாரம் மட்டுமே போதும், உங்க productஅ launch பண்ண

கோர்வையா சின்ன சின்ன activities, தினமும், 21 நாளைக்கு... சேர்ந்து செய்வோமா?

முக்கிய பயனாளர்கள்

மென்பொருள் நிறுவனர்

தயாரிப்பு மேலாளர்

மென்பொருள் விற்பனையாளர்

Over தமிழா இருக்கேனு காண்டாவாதீங்க! இதோ translate பண்றேன்... SaaS Founders, Product Managers, and Product Marketing Professionals!

நான் ஒரு எழுத்தாளன். என் பெயர்

பாலாஜி விஜயராகவன்

  • 20+ புத்தொழில் நிறுவனங்களோட,
  • 43 SaaS productsஅ launch பண்ண,
  • 100க்கணக்கான early customersஅ கண்டு புடிக்க,

2015லிருந்து support பண்ணிட்டு இருக்கேன். Touchwood, எல்லா productsம் profitableஅ இருக்கு. அது மட்டும் இல்ல, உங்க companyயோட cash flowவ சரி செய்யவும் ஒரு plan பண்ணித்தறேன்.

மூணு வாரத்துக்கு தேவையானதை, மூணே நாள்ல தெரிஞ்சுக்கோங்க...

வாரம் 1: திட்டமிடல்

Get all the basic narratives set for your brand and the product. Learn about the competition, your customers, and position your brand.

வாரம் 2: உருவாக்கம்

Prepare and be ready to welcome your customers with all the necessary resources to use your product seamlessly. Set all processes right!

வாரம் 3: வெளியிடுதல்

Plan your launch date, and get ready with all the collaterals for marketing & outreach. Also, backdate based on all the pending sprint backlogs.

சரி... இந்த மூணு நாளுல என்னலாம் தெரிஞ்சுப்போம்?

All that takes to develop a promising Go To Market strategy for your product!

1. Set your brand vision

Ascertaining why you do what you do is the foundation for building a unicorn startup. In B2B SaaS, even the long term is relatively short given the dynamic nature of the tech growth. It is important to keep this aspect of evolution as you go out to the market.

2. Know your buyers

There is a catch here. Your buyers could be the key beneficiary stakeholders. Certain companies take decisions with a top-down approach and certain with a bottom-up. Chances are that the criteria for making a decision depend on various scenarios. Ascertain the prospect-side processes that would determine the sale of your product.

3. Market research

Identify the key business drivers, restraints, challenges, and opportunities that would help your brand positioning. Further, understand the supply & demand aspects through Porter's 5 forces model, decide your demographics through PESTLE, and so on.

4. Brand positioning

Building a brand is tantamount to personifying your entity altogether into another character. This involves creating a personality independent of your organization's promoters and staff. This exercise is critical to building an everlasting brand!

5. Create a slide deck

Presenting your business in the form of a deck is always the first step. With the data points from previous chapters, it is relatively easy to create a skeletal business model, pricing, and financials. This chapter not only covers the investor decks but also the sales & public speaking gigs.

6. Prepare all documentation

What your product is made of, how it may be used, who are the important users/stakeholders, SLAs involved, and usage protocols are to be guided for your customers. Processes may vary from one customer to the other, but the requirements may stand similar among all. Technical documentation will reduce redundancy with the customer support & success teams.

7. Build a formidable ops team structure

Taking stock of what to handle in-house, what to outsource, who to hire, how to structure the team, etc., is vital to scale. Get all the basics right before plunging into action.

8. Customer support process setup

Get to understand the process behind handling an issue that gets reported from your customer. Timely communications and diligent QA matters the most!

9. Help videos and resources

Getting a product out is one thing. Helping your customers to make effective use of your product through relevant resource materials such as help videos, technical documents, and other content such as blogs, whitepapers, etc. involves some science along with art - and this chapter covers it all for you!

10. The concept of private beta and listings

Gain unprecedented access to over 250 product listings portals, and chronologically build profiles to attract early access customers.

11. Fixing your PR strategy

Set up a narrative for the public about your business offering.

12. Identify relevant marketing channels

Not all marketing platforms are relevant to you. Know where your target group could be found the most, and plan a strategic presence & pitch through the same.

13. Systems & processes for sales & marketing

Get to understand the dos and don'ts, recommended tools, guidelines, and processes to be laid out for all your marketing operations.

14. Significance of beta users' feedback

Your early customers, if not all, most of them would be the much-needed constructive critiques for your product. Be diligent in getting their requirements, and matching your business relevance as well.

15. Ascertain the timelines for a tentative launch date

By incorporating all the above exercises, you'd get an insight into where you stand in getting your product out to the market. Circle back with your teams for a huddle to restructure the launch plans, factoring in the below aspects as well.

16. Focus on branding

Ensure uniformity in all the content you'd be putting out for public consumption. The language, colors, creatives, vectors, videos, etc., should have some uniformity and relativity!

17. Develop content & creatives

It's not the how we'd be covering here. It's the what! What all, and what not. Along with all the guidelines!

18. The science of prospecting

This would be a gamified activity of finding potential customers, along with outreach methodologies that involve targeting, pitching, and retargeting practices.

19. Develop a nurture stream

Being everywhere, showing up everywhere your prospective customers could be found is one thing. Keeping your prospects that are following you closely and are wary of making a decision to invest in your business offering involves a series of personalized communications that would relate to their needs and/or challenges. Once again, to prevent overdoing, this chapter would help you with some methods, systems, and processes.

20. Decide how you wanna kickoff on the launch day

There is no single way to do your launch. Here are some examples: public event, webinar presentation to your prospects, or it could be just a PR exercise. This chapter carries use cases from our own experiences of 7 types of launches we have done for B2B SaaS.

21. The art behind lead generation and conversions

The majority of Salesqualifyd covers how to prepare for your launch. While we started it all with an emphasis on the difference between a launch and a Go To Market, it is important that we also cover what all one must do after the launch as well.

sorryபா கொஞ்சம் over english ஆகிடுச்சு... I tried my best!

அதுவும் சரி,... எவ்வளவுனு சொல்லலியே!

கொஞ்சம் செலவாகும் தான். நம்ம ஊருக்காரராச்சே நீங்க... பாத்து பண்ணித்றேன்.

இந்த cohortஅ bookஆ வெளியிடப்போரேன்.


போனா வராது... பொழுது போனா கிடைக்காது வாங்க வாங்க, சீக்கரமா join பண்ணிடுங்க

  • Audience analysis toolkit (worth ₹499)
  • Market research workbook (worth ₹1999)
  • Complete list of beta sites (worth ₹999)
  • Pitch deck development (worth ₹19,999)
  • Customer support toolkit (worth ₹4999)
  • Technical documentation kit (worth ₹7999)
  • PR strategy kit (worth ₹4999)
  • GTM calendar (worth ₹399)
  • Free Bonus: Marketing operations SOPs and toolkits (worth ₹14,999)
  • Free Bonus: Sales and business development toolkit (worth ₹19.999)

Total value: ₹76,890

ஆனா உங்களுக்கு: ₹3333/- மட்டுமே

timer ஓடுது அமைச்சரே!

இது வேறு யாருக்கெல்லாம் உதவும்?

SaaS Founders

Product Owners

Marketing Mavens


Ops Managers

Digital Influencers

Project Heads

Content Creators

Agency Owners

என்ன தான் just ₹3333 onlyனு சொன்னாலும், 'உன்ன எப்பிடி நம்புரது?'னு யோசிக்கிரீங்களா?

Here are some testimonials from people who have worked with me!

Mr. Balaji (Founder) was very informative, structured and his insights on Investors pitch was fantastic! We could able to get the worth of that one hour session with him. He was very kind enough to explain in depth with relevant examples to explain the crux of his course! I very well recommend him and his team, he wont leave any stone unturned for you!

Vinayak Achari

Developing a new SaaS Startup

If you are a startup or an existing business that is gearing up for a market launch and seeking assistance to gain confidence for scaling up, look no further than Ballspark Academy. Balaji, a seasoned professional, is adept at developing a comprehensive product launch strategy with actionable steps to swiftly scale up your business. Beyond his proficiency in technical, cybersecurity, and marketing domains, Balaji and his team are renowned for their friendly approach and commitment to going the extra mile to help their clients achieve their goals. My meetings with Balaji are always enjoyable and enlightening, and I invariably gain a lot from them.

Rahul Jha

Director, Digital Keen

Making tough things easy! One of the major problems in launching a product is preparing for it. This is when we think we know everything, but will end up missing many things. Balaji's masterclasses help you adopt a chronological set of activities, complex at large are broken down into simple tasks for 21 days, if religiously done, will act as a great boon in your product growth marketing over time. This checklist ensures you have done almost everything necessary to go-to-market with full confidence.

Parijat Rao

Developing a new SaaS startup

...and many more people endorsing us

ஒரு வெளை இந்த cohort உங்களுக்கு சரி வராமல் போனால்...

நீங்கள் செலுத்திய தொகை திருப்பித் தரப்படும்.

ஒரு வரி email அனுப்பினால் போதும். நாங்கள் எந்த ஒரு காரணமும் கேட்க்க மாட்டோம். Promise!

ஊடகங்களில் நான்...


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