Cohorts that cover everything for B2B SaaS

Proven techniques that over 20 startups have adopted (and have launched 43 products) since 2015.

Here are our programs

that are super relevant to you!

Download all materials that are basic to running a business.

Ideal for...

  • Startup Aspirants
  • HR, Accounts & Audit
  • Product & Marketing Heads

Three-day quickfire cohort for busy bees who are exploring SaaS GTM

Ideal for...

  • Post MVP Startups & SME Owners
  • Product Managers
  • Sales, Support & Marketing Heads

Comprehensive 21-day bootcamp for you to make your startup launch-ready!

Ideal for...

  • Chief Operating Officers
  • Head of Sales & Marketing
  • Early Stage Startup Founders

21 Modules, tailor-made for B2B SaaS - Done For You

We understand that you may know it all. We are just here to help you do everything seamlessly!

1. Set your brand vision

Ascertaining why you do what you do is the foundation for building a unicorn startup. In B2B SaaS, even the long term is relatively short given the dynamic nature of the tech growth. It is important to keep this aspect of evolution as you go out to the market.

2. Know your buyers

There is a catch here. Your buyers could be the key beneficiary stakeholders. Certain companies take decisions with a top-down approach and certain with a bottom-up. Chances are that the criteria for making a decision depend on various scenarios. Ascertain the prospect-side processes that would determine the sale of your product.

3. Market research

Identify the key business drivers, restraints, challenges, and opportunities that would help your brand positioning. Further, understand the supply & demand aspects through Porter's 5 forces model, decide your demographics through PESTLE, and so on.

4. Brand positioning

Building a brand is tantamount to personifying your entity altogether into another character. This involves creating a personality independent of your organization's promoters and staff. This exercise is critical to building an everlasting brand!

5. Create a slide deck

Presenting your business in the form of a deck is always the first step. With the data points from previous chapters, it is relatively easy to create a skeletal business model, pricing, and financials.

6. Prepare all documentation

What your product is made of, how it may be used, who are the important users/stakeholders, SLAs involved, and usage protocols are to be guided for your customers. Processes may vary from one customer to the other, but the requirements may stand similar among all. Technical documentation will reduce redundancy with the customer support & success teams.

7. Build a formidable ops team structure

Taking stock of what to handle in-house, what to outsource, who to hire, how to structure the team, etc., is vital to scale. Get all the basics right before plunging into action.

8. Customer support process setup

Get to understand the process behind handling an issue that gets reported from your customer. Timely communications and diligent QA matters the most!

9. Help videos and resources

Getting a product out is one thing. Helping your customers to make effective use of your product through relevant resource materials such as help videos, technical documents, and other content such as blogs, whitepapers, etc. involves some science along with art - and this chapter covers it all for you!

10. The concept of private beta and listings

Gain unprecedented access to over 250 product listings portals, and chronologically build profiles to attract early access customers.

11. Fixing your PR strategy

Set up a narrative for the public about your business offering.

12. Identify relevant marketing channels

Not all marketing platforms are relevant to you. Know where your target group could be found the most, and plan a strategic presence & pitch through the same.

13. Systems & processes for sales & marketing

Get to understand the dos and don'ts, recommended tools, guidelines, and processes to be laid out for all your marketing operations.

14. Significance of beta users' feedback

Your early customers, if not all, most of them would be the much-needed constructive critiques for your product. Be diligent in getting their requirements, and matching your business relevance as well.

15. Ascertain the timelines for a tentative launch date

By incorporating all the above exercises, you'd get an insight into where you stand in getting your product out to the market. Circle back with your teams for a huddle to restructure the launch plans, factoring in the below aspects as well.

16. Focus on branding

Ensure uniformity in all the content you'd be putting out for public consumption. The language, colors, creatives, vectors, videos, etc., should have some uniformity and relativity!

17. Develop content & creatives

It's not the how we'd be covering here. It's the what! What all, and what not. Along with all the guidelines!

18. The science of prospecting

This would be a gamified activity of finding potential customers, along with outreach methodologies that involve targeting, pitching, and retargeting practices.

19. Develop a nurture stream

Being everywhere, showing up everywhere your prospective customers could be found is one thing. Keeping your prospects that are following you closely and are wary of making a decision to invest in your business offering involves a series of personalized communications that would relate to their needs and/or challenges. Once again, to prevent overdoing, this chapter would help you with some methods, systems, and processes.

20. Decide how you wanna kickoff on the launch day

There is no single way to do your launch. Here are some examples: public event, webinar presentation to your prospects, or it could be just a PR exercise. This chapter carries use cases from our own experiences of 7 types of launches we have done for B2B SaaS.

21. The art behind lead generation and conversions

The majority of Salesqualifyd covers how to prepare for your launch. While we started it all with an emphasis on the difference between a launch and a Go To Market, it is important that we also cover what all one must do after the launch as well.


Unique learning & implementation solutions for startups to Go To Market.

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