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The complete curriculum

Sneak peek into what is covered inside the cohort!

Introduction

  • Huddle with the instructor

  • Curriculum structure

  • Briefing about the workshop style

  • Disclaimers

  • Resource Materials

Planning Phase

  • Identify your target audience

  • Competitor analysis

  • Market research

  • Brand positioning

  • Community building

  • Development of your pitch

  • Private beta - dos & don'ts

Development Phase

  • Showing up in forums

  • Customer support

  • Feature requests

  • Technical documentation

  • Video creation & production

  • Developing your PR strategy

  • Implementation of beta users' feedback

  • Identification of marketing channels

Deployment Phase

  • Types of launches

  • Launch planning

  • Branding guidelines

  • Developing all materials for the launch

  • Implementation of marketing operations - SOPs

  • Lead generation and nurturing

BONUS

  • Sales funnelling

  • Mid-funnel engagement

  • What is pre-sales

  • Customer success

  • Business operations - tools & guidelines

  • Compliances & mandates

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Here’s what you get

  • Audience analysis toolkit (worth ₹499)

  • Market research workbook (worth ₹1999)

  • Complete list of beta sites (worth ₹999)

  • Pitch deck development (worth ₹19,999)

  • Customer support toolkit (worth ₹4999)

  • Technical documentation kit (worth ₹7999)

  • PR strategy kit (worth ₹4999)

  • GTM calendar (worth ₹399)

  • Free Bonus: Marketing operations SOPs and toolkit (worth ₹14,999)

  • Free Bonus: Sales and business development toolkit (worth ₹19.999)

Total Value: ₹76,890

Today Price: Only ₹333

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“A friendly coach”

“Balaji carries us like a friendly coach with simple steps to adopt and practice.”

-- Mr. C. Devarajan, CMD, URC Group.

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