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The complete curriculum

Sneak peek into what is covered inside the cohort!

Introduction
  • Huddle with the instructor
  • Curriculum structure
  • Briefing about the workshop style
  • Disclaimers
  • Resource Materials
Planning Phase
  • Identify your target audience
  • Competitor analysis
  • Market research
  • Brand positioning
  • Community building
  • Development of your pitch
  • Private beta - dos & don'ts
Development Phase
  • Showing up in forums
  • Customer support
  • Feature requests
  • Technical documentation
  • Video creation & production
  • Developing your PR strategy
  • Implementation of beta users' feedback
  • Identification of marketing channels
Deployment Phase
  • Types of launches
  • Launch planning
  • Branding guidelines
  • Developing all materials for the launch
  • Implementation of marketing operations - SOPs
  • Lead generation and nurturing
BONUS
  • Sales funnelling
  • Mid-funnel engagement
  • What is pre-sales
  • Customer success
  • Business operations - tools & guidelines
  • Compliances & mandates

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Here’s what you get

  • Audience analysis toolkit (worth ₹499)
  • Market research workbook (worth ₹1999)
  • Complete list of beta sites (worth ₹999)
  • Pitch deck development (worth ₹19,999)
  • Customer support toolkit (worth ₹4999)
  • Technical documentation kit (worth ₹7999)
  • PR strategy kit (worth ₹4999)
  • GTM calendar (worth ₹399)
  • Free Bonus: Marketing operations SOPs and toolkit (worth ₹14,999)
  • Free Bonus: Sales and business development toolkit (worth ₹19.999)

Total Value: ₹76,890

Today Price: Only ₹333

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“A friendly coach”

“Balaji carries us like a friendly coach with simple steps to adopt and practice.”

-- Mr. C. Devarajan, CMD, URC Group.

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